AI Insights · Timothy · October 2025
Performance of Top 5 Play Pass Games in New Zealand, Q3 2025
Explore the performance trends of the top Play Pass games in New Zealand during Q3 2025, highlighting key metrics such as downloads, revenue, and active users.
In the third quarter of 2025, the performance of the top Play Pass games in New Zealand, as tracked by Sensor Tower, showed varied trends across downloads, revenue, and active users.
LEGO® DUPLO® World from StoryToys Limited saw its weekly revenue fluctuate, peaking at $361 in early August before settling at around $359 by the end of September. Weekly downloads experienced a decline from 140 to 75, while active users decreased from 426 to 332 over the quarter.
Hungry Shark Evolution by Ubisoft maintained robust weekly active users, averaging around 8.5K. Its downloads peaked at 701 in late August, while weekly revenue ranged from $133 to $238, showing some volatility.
The Battle of Polytopia, from Midjiwan AB, experienced a gradual decline in active users, ending the quarter with 699. Downloads varied slightly, hovering around 155 by late September, and revenue showed a modest increase, reaching $161.
Spaceflight Simulator saw a general decline in metrics across the board. Revenue fell to $198 by the quarter's end, while downloads and active users remained low, with slight fluctuations.
Finally, Pixel Art － Color by Number showed a notable increase in downloads, reaching 627 in late September. Active users remained strong, averaging around 8.5K, and revenue peaked at $190 mid-September.
For more insights and detailed analysis, visit Sensor Tower's platform.
